Tuesday, December 2, 2008

Two Fundraising Tips for Tough Times

Here are a couple tips for fundraising in tough times:

  • When a donor declines to give, don't let that be the end of the conversation. Consider it to be the beginning, keep in contact with them to find out why they won't give. Perhaps they only give at a certain time of the year, or they aren't sure how you are going to use their donation. If you address a donors concerns and reason(s) why they won't give, you can turn them into a donor.

  • Build your relationship with your donors. In tough times donors often look to scale back and give to only the organizations they are most committed to. This is the time to make sure your database includes everything you could want to know about your donors. Keep meticulous notes when talk to them. If they mention they can't give because they just bought a house, make a note of that and call back in a few months and ask how the move went. It is important to keep track of every minute detail like this to help build your connection with donors.