Wednesday, October 8, 2008

Make sure to use a traffic tracker on your website!

It is important to track your traffic for multiple reasons, here are a few:

  • You can see what your landing page is (what page people start at on your website from search engines).
  • You can see how many people visit your website, what type of browser they use (which informs web design), where they are located and more!
  • You can see the effect of different aspects of outreach and media (if you have an article in the Sunday paper about your event, you can see if traffic increased because of that article), this is particularly important because it enables you to judge the value of what types of media, pr, communications, outreach, etc you do.
  • What keywords people are using to get to your website.

There are many more great things that traffic trackers allow you to do or see. To highlight the traffic tracker that I use, Google Analytics, which in my experience has been the best. It is free (yes it doesn't cost anything!), very easy to use, and provides A LOT of information. And all you need to do to add it to your website is to add a little bit of html code to each webpage- it doesn't take more than 10 minutes. So, make sure to take advantage of this great resource!